“I loved digging my hands into the process, sitting up late at night in bed, working on the writing and creative. and the U.K., and it won the top podcast award at the People's Choice awards last year. It topped Spotify charts in seven countries, including the U.S. The podcast premiered in August last year with tennis great Serena Williams as a guest and it was an instant hit. It is unclear why the podcast, hosted by Meghan, is leaving the platform but Spotify and Archewell Audio said in a joint statement that the decision was mutual.Īrchewell landed a multiyear partnership with Spotify in 2020 to create podcasts and shows that would tell stories through diverse voices and perspectives. While from Harry, whose controversial memoir Spare heavily criticised the royal family, it might be more royal “soap opera”.The production company founded by Prince Harry and his wife, Meghan, is splitting ways with Spotify less than a year after the debut of their podcast “ Archetypes." He said the Sussexes needed to consider “we’re not getting our messaging right for our audience” and that maybe their followers were “not looking for great pronouncements on civil society… maybe what they want from Meghan is a lifestyle brand”. Mr Borkowski suggested they needed to learn from this setback and attract a “top team” to help with creating content. The Spotify deal, alongside a more substantial tie-up with Netflix rumoured to be worth in excess of £100 million, appeared to vindicate their decision, PA reports.īut to maintain their lifestyle, which includes paying for security, they have to generate a large income which has always been problematic for members of the monarchy. Harry and Meghan stepped down as working royals in 2020 and moved to California for personal and financial freedom. The joint statement from Archewell and Spotify said: “Spotify and Archewell Audio have mutually agreed to part ways and are proud of the series we made together.”Īn Archewell Productions spokeswoman reportedly told the Wall Street Journal: “Meghan is continuing to develop more content for the Archetypes audience on another platform.” Tennis star Serena Williams, singer Mariah Carey, Paris Hilton and actors Mindy Kaling and Constance Wu were among the guests. The podcast Archetypes ran for 12 episodes from August 2022 with Meghan chatting to celebrities, historians and experts about the history of stereotypes levelled against women. And whatever you are as a content producer, you’ve got to sustain it over a period of time and you need the best team around you.” “It shows that they don’t really have anything interesting to say and more importantly they don’t have critical friends in the centre of their organisation. If they were successful and they were valued by Spotify they would still be there.” “Spotify and all the streamers who did very well out of lockdown are now looking hard at the costs – their algorithms don’t lie. Mr Borkowski said the announcement would diminish what the Sussexes could receive from possibly future episodes of the series. The ending of the deal has raised questions amongst critics about the popularity of the podcast hosted by Meghan and whether the agreement was value for money for Spotify which earlier this month announced job cuts. Now public relations and crisis consultant Mark Borkowski has urged the pair to get their “messaging right” after the lucrative deal was ended by mutual agreement. Meghan and Harry’s production company Archewell Audio only made one podcast series for the streaming giant after signing a contract in late 2020, estimated to be worth around 25 million US dollars (£19.5 million). The Duke and Duchess of Sussex have lost their lucrative podcast contract with Spotify because they didn't "have anything interesting to say" according to a PR expert.
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